MANILA, Philippines — First launched in 2008, Mogu Mogu changed the game by being a drink and a chewable snack, all in one. It has since been a favorite among Filipinos for 10 years now.
Nielsen’s numbers show that Mogu Mogu is now the number 1 Nata De Coco Juice Drink in the Philippines. With 11 unique flavors, it comes in three different packages: from 320 ml, to the 1 liter “Family Pack,” to the latest To-Go 180 ml variant. It also caters to a wide target market made up of kids, teens, young adults, and even the “sari-sari” segment.
Mogu Mogu came from humble beginnings. It started out with distribution in schools, events and some major chains, growing year by year. In less than five years, the company was able to complete the map, and have placements in all regions of the country.